New look for Worldpay's offices throughout the world
In 2013, Absolute Signs and Graphics was appointed as the signage and large format printing partner for Worldpay and its international rebrand after a full RFP made through the Worldpay Procurement Function.
> Undertake an audit of all Worldpay offices globally
> Determine requirements for each sign & graphic
> Specify & develop products to promote the new brand
> Manage brand consistency across the international estate
> Co-ordinate all re-brand works on the same day globally
Worldpay is one of the world’s leading financial transaction companies with seventeen offices in eight countries. Their software accounts for more than 50% of all shopping transactions in Europe and the UK. The UK was dealt with directly by Absolute Signs and Graphics. We visited nine offices from Gateshead to Cambridge and undertook in-depth audits of the existing signage.
We worked closely with Worldpay’s facilities management team, their internal branding team and their branding agency in developing a specification for the signage and delivered several samples to the branding workshops until a decision was reached.
The benefits of being a member of the BSGA
We used our membership of the BSGA and Absolute Signs and Graphics’s own LinkedIn network to source local suppliers around the world: The Netherlands, Sweden, San Francisco in the US, Toronto and Quebec in Canada, Singapore and two sites in India.
On 14th February 2014 all of WorldPay’s offices were rebranded without major disruption. The end result was the culmination of meticulous networking, planning, project management, teamwork and execution.
During the rebrand we clocked up:
> 60+ hours of project management
> 70+ hours of design time
> 170+ hours of manufacture using 24 teams in 6 countries
Products we delivered included:
> High level building signs
> Acrylic logo panels in various sizes
> Window graphics & many metres of etched glass vinyl
> Internal way-finding and directory signs
> Digital display panel logos
> Flags & graphic banners
> 120+ ASG Roll Up displays printed and shipped