Flybe branding at Birmingham Airport

Absolute Signs and Graphics has hit new heights with this striking new signage for Flybe at Birmingham International Airport.We installed a brand new internally illuminated Flybe logo to the Air Traffic Control Tower in time for the start of its winter operations.

The Brief
> To update the tower with Flybe’s new distinctive purple branding
> Bright white LED flood fill built up letters

Our installation team used high level access equipment to access the top of the tower. There are only three vehicles in the UK that could reach 43 metres and carry the installation team.

The logo is lit by LED lights from inside. LED lights give an evenly bright output that is both low voltage and water resistant; perfect for the exposed position on the side of the tower.

Floodlights were covered in a coloured gel to bathe the tower in Flybe’s new brand purple. The tower is at the heart of Flybe’s operations and completes a consistent application of its new branding throughout the airport: first the Terminal and now the exterior of the airport.

“Birmingham Airport’s ATC tower is the very heart of operations at this vital hub for Flybe. We wanted to establish a really strong branding presence and make our customers’ journey with us a truly consistent one. The illumination of the tower is the finishing touch to bring the power of Flybe purple to our Birmingham customers.”

Christine Ourmières-Widener
CEO, Flybe